How to Do Amazon Keyword Research in 2025
If you want to sell products on Amazon in 2025, keyword research is one of the most important steps. Without the right keywords, your product won’t show up in Amazon search results, and customers won’t be able to find you. The good news is that Amazon keyword research doesn’t have to be complicated. In this guide, we’ll explain step by step how to do Amazon keyword research in 2025 using simple methods and effective tools.
What is Amazon Keyword Research?
Amazon keyword research is the process of finding the words and phrases (search terms) that shoppers type into Amazon’s search bar when they are looking for products. These keywords help you optimize your product title, bullet points, description, and backend keywords so your product can appear higher in search results.
For example, if you’re selling yoga mats, customers might search for:
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“non-slip yoga mat for beginners”
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“eco-friendly yoga mat for hot yoga”
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“extra thick yoga mat for bad knees”
These are long-tail keywords that bring in more targeted buyers.
Why is Amazon Keyword Research Important in 2025?
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Higher Visibility: The right keywords put your product in front of the right customers.
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More Sales: Keywords that match buyer intent lead to more conversions.
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Lower Ad Costs: If you use relevant keywords in Amazon PPC ads, you avoid wasting money on irrelevant clicks.
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Beat Competition: Many sellers still don’t use keyword research properly, so doing it well gives you an edge.
Step-by-Step Guide: How to Do Amazon Keyword Research in 2025
1. Start with Amazon Auto-Suggest
Go to the Amazon search bar and type in your main keyword (for example: “yoga mat”). Amazon will automatically show you suggested searches like:
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yoga mat with strap
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yoga mat for travel
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yoga mat for hardwood floors
These suggestions are real searches from customers. They are great starting points for long-tail keywords.
2. Look at Competitor Listings
Check the top 10 products in your category. Look at their product titles, bullet points, and descriptions. Pay attention to words they repeat often. If competitors are ranking with those keywords, you should consider them too.
3. Use Amazon Keyword Research Tools
In 2025, tools like Helium 10, Jungle Scout, and AMZScout are still popular for Amazon sellers. These tools show:
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Search volume (how many times people search a keyword)
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Competition level
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Related long-tail keywords
For example, Helium 10’s Magnet tool can tell you that “non-slip yoga mat for sweaty hands” has high search demand but lower competition. That’s a golden opportunity.
4. Focus on Long-Tail Keywords
Short keywords like “yoga mat” are too competitive. Long-tail keywords such as “eco-friendly yoga mat for beginners” or “yoga mat for tall people” are easier to rank for and bring in more qualified buyers.
5. Check Backend Keywords
Amazon allows you to add hidden keywords (backend search terms) in Seller Central. Use this space to include keywords that don’t fit naturally in your listing, like synonyms or alternate spellings. Example: “exercise mat, pilates mat, workout mat.”
6. Test with Amazon PPC
Run small Amazon Sponsored Ads campaigns with your keywords. This helps you see which search terms actually bring sales. The data you get from PPC can guide your keyword strategy.
Long-Tail Keyword Examples by Niche (2025)
To give you a head start, here are some ready-to-use long-tail keyword ideas in popular Amazon categories:
✅ Fitness & Sports
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“adjustable dumbbells for small spaces”
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“resistance bands for seniors”
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“yoga mat for sweaty hands and feet”
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“kettlebell set with rack for home gym”
✅ Kitchen & Home
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“non-stick frying pan without Teflon”
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“air fryer with rotisserie function”
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“coffee maker with grinder and frother”
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“reusable glass food storage containers with lids”
✅ Electronics & Gadgets
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“wireless earbuds for small ears”
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“laptop stand for bed with cooling fan”
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“power bank for iPhone fast charging”
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“Bluetooth speaker with waterproof case”
✅ Baby & Parenting
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“organic baby lotion for sensitive skin”
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“baby stroller for travel airplane approved”
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“convertible crib with storage drawers”
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“non-toxic teething toys for infants”
✅ Beauty & Personal Care
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“sunscreen for oily acne-prone skin”
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“organic shampoo for hair growth and dandruff”
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“electric toothbrush with pressure sensor”
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“nail drill kit for beginners acrylic nails”
✅ Pet Supplies
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“dog bed for large dogs with joint support”
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“cat litter box with odor control and cover”
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“automatic dog feeder with camera”
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“dog harness for small dogs no pull”
These long-tail keywords reflect real buyer intent and will help your product listings stand out.
Pro Tips for Amazon Keyword Research in 2025
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Update your keywords every 2–3 months. Trends and shopper behavior change quickly.
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Use keywords that match buyer intent (e.g., “best yoga mat for bad knees” shows the buyer has a specific need).
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Don’t overstuff keywords. Amazon rewards listings that read naturally and are helpful to customers.
Final Thoughts
Amazon keyword research in 2025 is all about understanding your customer and using data to find the right search terms. By combining Amazon auto-suggest, competitor research, and powerful keyword tools, you can build a strong keyword strategy that boosts visibility and sales. Remember: long-tail keywords are your best friend if you want to stand out in a competitive marketplace.
FAQs: Amazon Keyword Research in 2025
1. What are the best free tools for Amazon keyword research?
You can use Amazon auto-suggest, Amazon’s “frequently bought together” section, and free tools like Sonar or Ubersuggest to get started.
2. How do I find high-converting keywords for Amazon?
Focus on long-tail keywords that clearly show buyer intent. Use Amazon PPC campaigns to test which keywords actually convert into sales.
3. Should I use the same keywords for Amazon SEO and PPC?
Yes, but with adjustments. Start with the same keywords, then remove the ones that waste ad spend while keeping the profitable ones.
4. How often should I update my keywords?
Every 2–3 months. Customer searches change with seasons, trends, and new product launches.
5. Do backend keywords still matter in 2025?
Yes. Backend keywords are still useful for adding extra search terms without cluttering your product listing.
