When it comes to selling on Amazon, your bullet points can make or break your product listing. They are one of the first things a customer sees, right below your title and images. Clear, concise, and persuasive Amazon bullet points not only help in increasing conversions but also improve search visibility.
In this guide, we’ll break down the best practices for Amazon bullet points, including the Amazon bullet point character limit (2025), formatting tips, and strategies to turn your listing into a sales magnet.
Amazon Bullet Point Character Limit (2025 Update)
One of the biggest mistakes sellers make is ignoring the Amazon bullet point character limit.
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Standard Limit: 200–250 characters per bullet point.
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Category-Specific Limits: Some categories enforce a tighter character count (e.g., 150).
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Amazon Bullet Point Character Limit 2025: While Amazon hasn’t drastically changed limits in 2025, they are more actively suppressing listings that exceed guidelines.
👉 Pro Tip: Always check the Amazon bullet point guidelines for your specific product category in Seller Central.
Useful Resource: Amazon Seller Central – Style Guides
🎯 Amazon Bullet Point Best Practices
Here are Amazon bullet points best practices every seller should follow:
1. Lead with Benefits, Not Features
Customers care about how your product helps them, not just what it does.
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❌ “100% Cotton”
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✅ “Stay comfortable all day with breathable 100% cotton fabric”
2. Stick to the Character Limit
Respect the Amazon bullet points character limit—longer is not always better. Keep it concise and scannable.
3. Use ALL 5 Bullet Points
Amazon FBA bullet points allow you to add five bullets—use every slot.
4. Keyword Optimization
Insert keywords like “bullet point Amazon seller” or “Amazon FBA bullet points” naturally. Avoid stuffing.
5. Avoid Prohibited Terms
No subjective claims (“best,” “#1,” “cheapest”). Amazon can flag your listing.
6. Maintain Readability
Use ALL CAPS at the start of each bullet for key features (e.g., LIGHTWEIGHT DESIGN – Easy to carry on the go.)
Special Note: Fun Keyword Integration
Interestingly, keywords like “bullet pointe skirt Amazon” may not seem relevant to sellers writing listings—but they highlight how customers search differently. Always check keyword tools like Helium 10 or Jungle Scout to spot quirky long-tail searches.
Amazon Bullet Point Guidelines in a Nutshell
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✅ 200–250 characters max per bullet
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✅ Benefits-focused writing
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✅ Keywords placed naturally
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✅ Avoid promotional phrases (e.g., “Buy Now”)
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✅ Write for mobile users (short, crisp lines)
✅ Amazon FBA Bullet Points Example
Here’s how a bad vs good bullet point looks:
❌ “Made of plastic. Works well. Great for use at home.”
✅ “DURABLE PLASTIC – Built to last with heavy-duty materials, perfect for everyday use at home or in the office.”
🔗 Useful Links for Amazon Sellers
🙋♂️ FAQs: Amazon Bullet Points
Q1. What is the Amazon bullet point character limit in 2025?
➡️ The limit is still around 200–250 characters, but Amazon is stricter with enforcement. Always check your category guidelines.
Q2. How many bullet points can I use on Amazon?
➡️ Most categories allow five bullet points, and you should use all of them.
Q3. Do keywords in bullet points help with SEO?
➡️ Yes, bullet points are indexed by Amazon search, so include relevant keywords naturally.
Q4. Can I use emojis in bullet points?
➡️ Not recommended. While some categories may allow them, they often look unprofessional and risk policy violation.
Q5. What’s the difference between product descriptions and bullet points?
➡️ Bullet points are for quick scanning of benefits, while product descriptions allow longer storytelling.
